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Preachers N Sneakers: Hypocrisy’s Newest Scandal

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Farewell, Hip Mega-Church Pastors. Most excommunications happen over theology. Now it’s happening over shoes.

The newly minted Instagram account @preachersnsneakers has absolutely exploded over the last 3 weeks: from 0 to 45k followers (as of this moment). Fashionista has already written an article about it in their online mag.

The concept is simple. Take publicly available photos of celebrity pastors and look up the price tag of their shoes. Bam! Lightning in a bottle. The contagious and viral part of the equation is how freaking expensive some of these clothes are. If Rich Wilkerson’s $357 Adidas Yeezys sound expensive, what about Chad Veach’s $2,500 Jordan’s?

Indulgent luxury goods with church funds?! Farewell, Judah Smith, Chad Veach, Erwin McManus, Steven Furtick, and others!

I get it. When I first saw the prices in this Instagram account I threw up in my mouth a little bit. I seriously had no idea that shoes could even be that expensive! I looked at every single post, jaw dropped. But in an effort to fight for a little human dignity, let’s press pause and try for a moment to examine our own perspective. Let’s loosen the grip on our pitchforks just a smidge.

7 quick thoughts:

1) WE create celebrity pastors.

The only reason we know the names of these pastors to be outraged over their kicks is because we have been downloading their sermons and books and thereby making them famous. We make these people celebrities, then scorn them for acting like celebrities.

“The reason we even know who these pastors are so we can be outraged over the price of their shoes is because we have made them celebrities, then we scorn them for acting like it.”

2) They are not all the same.

Everyone on this Insta account may be wearing expensive shoes, but that doesn’t mean we should lump them all together. To be fair, there is a big difference between a $300 pair of shoes and a $2,500 pair of shoes. Some of these guys may be vain, money-loving charlatans, others may not be. But loving our neighbors as ourselves requires us to resist the pull to reduce someone else to a single caricature. We’re free to assume the worst, of course, but that’s not the path of human dignity. It’s the path of jackassery. (I know because I often go down that road.) Like the woman at the well who was ostracized by society and yet humanized by Jesus (John 4), all of these pastors have stories. Jesus would learn them. Will you?

3) We don’t always know where things come from.

Chad Veach replied to the Instagram call out by stating that these things were gifts. You don’t have to believe him, but as a pastor myself, I have been gifted many many things. It is a way that people say thank you. Two years ago a friend of mine shut down his high end men’s clothing store and gave me three bags full of clothes. I didn’t even know most of the brands. I still have no idea what they retail for. If someone snapped a picture of my jeans and told me they were $500, I would be shocked. Now, I’m not saying these guys don’t know what they are wearing, I’m just saying that it is true that sometimes people give their pastors things for free. I live in a beautiful house that I wouldn’t be able to afford, if it weren’t for the generosity of a brother in Christ who owns 50% of it. You could Zillow my house, get outraged over the value, and never know that I have a modest mortgage. No book deals, no scandalous transactions, no celebrity, simple generosity from someone who loves Jesus. We just don’t know.

5) The heart matters.

Wealth is not hypocritical. Success is not to be disdained. Men like Rick Warren, John Piper, and Francis Chan are examples of celebrity pastors who channel their wealth in ways that help others, guard against the perception of luxury, and protect themselves from the deceit of riches. I see a lot of wisdom in that. But in the end, the pastors featured on @sneakersnpreachers answer to God—not for the price tag on their shoes but for their hearts, faith, and service. Only God knows the heart. Great men of God have had money beyond measure and luxury to boot. Think of David or Solomon. Luxury alone does not signal hypocrisy. The heart does. It isn’t fair to judge these people for a single image, or even for a single vice.

6) “Expensive” is relative, and we all get spendy on something.

How much did that big vacation cost you? Do you really need the phone you’re holding in your hand? Does your car really need those upgrades? Couldn’t your house be smaller? Shouldn’t you be eating at home more often? Everyone spends money in ways others think are an absurd waste. I’ve seen broke-ass college students driving Mercedes-Benzes with leases that rival their rent. Just because nobody is scrutinizing your finances doesn’t mean you wouldn’t or don’t fall into the similar indulgences. So lighten up.

7) Everyone wants their pastor to be taken care of, but nobody wants their pastor to make more money than they do.

“I don’t know how much you think a pastor should make, but I’m pretty sure the real standard is ‘My pastor should not make more than me.'”

That’s just plain true. Everyone judges according to what they think is reasonable. Nothing that Americans spend money on is reasonable to the poor in a 3rd world country. Nothing that celebrities spend money on makes sense to the blue collar working class in Nebraska. It’s different worlds, different scales. I don’t know how much you think a pastor should make, but I’m pretty sure the real standard is “Just as long as my pastor doesn’t make more than me.” I’m not sure that’s fair.

My only pair of sneakers were a gift for my birthday 5 years ago: $120. I thought they were outrageously expensive. So I guess if shoe price is the measure of faithfulness, I’m doing pretty good, but don’t ask how much I spent on wood to build a treehouse for my kids.

Here’s the thing.

I freaking love @preachersnsneakers. It’s entertaining and mind-blowing to know that tennis shoes can be absurdly expensive. And I think accountability for those who say they follow Jesus is super important thing. Follow them, read along, have fun. But don’t let it turn you into a cynical jackass. Remember, the Bible’s message isn’t, “follow me and I will make you perfect.” It’s “follow me, and I will make you fishers men.” Even Peter denied Jesus after all, and also led thousands to Christ.

If you love preachernsneakers, hate mega church pastors, or are disillusioned with the church, then I leave you with one remaining thought: This is precisely why humans need Jesus. Sin abounds in the church and out of it!

Oh look…now there 66.3K followers on the instagram account. Religious hypocrisy sells!

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